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Lyrically, the album really does shine. Sykes has poured his struggles with depression into every word, and will no doubt be relatable to many. The album is emotionally charged, very raw and honest, even brutally so - from the vulnerable plea for help in 'Drown', to the powerful insight into mental illness of 'Avalanche', with lines such as 'My head wasn't wired for this world'. There's also a very matter-of-fact tone to many songs, as if we're being told that yes, we're all fucked, and there's no point denying that, so what else can we do but embrace it? The lyrics are dark, but contain a sense of celebration and optimism, more so in comparison to the anger of 2013's 'Sempiternal'. The album artwork captures this too, with the stark black cover opening to reveal beautiful rainbow swirls. Lyrical examples include album opener 'Doomed', which sets up the feel of the whole album, with its eerie, haunting quality, mixed with lyrics that get straight to the point. 'True Friends' has traced of anger, and is biting and callous at moments, but also contains notes of acceptance. And 'Happy Song' perhaps sums it all up the best, with its ironic cheers, and the brutal poignancy of the chorus, 'So let's all sing along, a little goddam louder, to a happy song, and pretend it's all ok'. It also provides the ironic titular lyric, 'That's the spirit'. It's a harsh look at the lies we tell ourselves, but still retains a humorous, accepting quality.
Overall, Bring Me The Horizon have produced one hell of a record, seamlessly blending heavy and electronic sounds into their style, and darkness and optimism in their lyrics. While it may cause disgruntlement in some of their older fans, they are now a band at the forefront of British rock and metal music, and this is arguably their best work to date, and has them poised on the brink of total world domination.
Stand out tracks: Happy Song, Throne, Avalanche, Blasphemy
Agreed totally. <3
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